benetton unhate campaign features kissing world leaders
united colors of benetton has just unveiled its new ‘unhate’ advertising campaign in a handful, of cities, featuring manipulated images that show unlikely pairings of international religious and political leaders kissing one another.
the ad campaign supports the company’s ‘unhate foundation’ think tank and arts research center, designed to organize events and promote acts of intervention towards a more tolerant world.as its first series of actions, benetton organized the hoisting of large posters and projection of digital images of the controversial advertisements in public spaces in new york, milan, rome, tel aviv, and paris.
online, the organization’s ‘kiss wall’ invites users from around the world to upload diptyched images that mimic kissing duos, alongside a message of tolerance and ‘unhate’.
